How I Went From Beer to Beans During COVID-19

From Beer to Beans: The Story of I Prefer Craft Coffee

Ever wonder what happens when a beer glass entrepreneur pivots to the freshest craft coffee online? Well, let’s dive into the aromatic adventure of Andrew and his quest to deliver the best-tasting craft coffee online!

Meet Andrew, a man who graduated magna cum laude from Rutgers University and moved to Washington, D.C., with dreams of conquering the corporate world. But as he navigated the bustling streets of D.C., the corporate grind never quite suited him. Andrew was an entrepreneur at heart, but the pressure of modern society nudged him into a suit and tie, where he always felt like a square peg in a round hole.

In 2015, Andrew decided to embrace his entrepreneurial spirit and started I Prefer Craft Beer, a company dedicated to producing beer glassware that enhanced the sensory experience of craft beer. The venture thrived, and Andrew’s innovative designs were a hit among beer enthusiasts. However, when COVID-19 hit in 2019, his business faced unprecedented challenges, forcing him to pivot.

Instead of letting the pandemic dampen his entrepreneurial spirit, Andrew saw an opportunity to explore a new passion—craft coffee. Already an avid drinker of the best-tasting craft coffee, Andrew decided to immerse himself in the art of coffee roasting. In 2020, armed with two home-built coffee roasters and a mountain of research, he began his journey.

It wasn’t all smooth sailing. Andrew faced plenty of burned roasts and failures, but each misstep was a step closer to mastery. He poured over books, experimented relentlessly, and honed his skills until he could roast coffee that catered to the diverse tastes of coffee lovers. His dedication paid off, and Andrew amassed a wealth of experience and knowledge in coffee roasting.

But Andrew wasn’t just roasting beans; he was building connections. He believed that coffee is personal. Everyone has their own unique way of enjoying it, and Andrew was determined to provide his customers with exactly what they wanted. He took the time to get to know his customers, understanding their preferences, and quickly delivering the best craft coffee.

Now, I Prefer Craft Coffee roasts for hundreds of coffee aficionados across the country, offering the freshest craft coffee online. Each batch is a testament to Andrew’s passion, precision, and unwavering commitment to quality.

So, what’s the reward for choosing I Prefer Craft Coffee? It’s simple—you're not just getting coffee; you're getting a personalized experience. Andrew’s journey from the corporate grind to the aromatic world of coffee roasting is infused into every bean. By opting for I Prefer Craft Coffee, you’re not only supporting a passionate entrepreneur but also treating yourself to the freshest, best-tasting craft coffee online.

Ready to elevate your coffee game? Join the community of coffee lovers who enjoy the best craft coffee delivered fast, roasted to perfection by someone who truly understands that coffee is personal. Because at the end of the day, your cup of coffee should be as unique as you are. Cheers to finding your perfect brew!